End Use: November 2024

Retail rates/prices and consumption

In this section, we look at what electricity costs and how much is purchased. Charges for retail electric service are based primarily on rates approved by state regulators. However, a number of states have allowed retail marketers to compete to serve customers and these competitive retail suppliers offer electricity at a market-based price.

EIA does not directly collect retail electricity rates or prices. However, using data collected on retail sales revenues and volumes, we calculate average retail revenues per kWh as a proxy for retail rates and prices. Retail sales volumes are presented as a proxy for end-use electricity consumption.

Average revenue per kWh by state

• Percent change
• ¢ per KWh

Thirty-four states and the District of Columbia saw increased revenue per kilowatt-hour (kWh) compared to last November, while average revenue per kWh increased by 1.4% on a national basis. The largest percent increase was in North Carolina, up 13.4%, followed by Wyoming, up 13.3%, and Vermont, up 12.8%. Average revenue per kWh figures decreased in sixteen states, compared to last year. The largest percent decrease was in Nevada, down 14.9%, followed by Hawaii, down 10.9%, and Florida, down 7.2%. In the contiguous US, Rhode Island, Connecticut, and Massachusetts had the highest average revenues at 25.28, 25.13, and 25.10 cents per kWh, respectively. Oregon had the median average revenue at 11.50 cents per kWh. North Dakota, Louisiana, and Utah had the lowest average revenues at 7.71, 8.16, and 8.56 cents per kWh, respectively.

Total average revenues per kilowatt-hour (kWh) increased by 1.4% from last November, to 12.61 cents/kWh in November 2024. Two sectors saw increases and two sectors saw decreases in average revenues per kWh compared to last November. The Residential sector saw the largest increase in average revenues per kWh, up 5.1%, followed by the Industrial sector, up 1.3%. The Commercial sector saw the largest decrease in average revenues per kWh, down 1.7%, followed by the Transportation sector, down 1.0%. On a nationwide basis, retail sales decreased by 0.6% in November 2024 from last November, with two sectors each seeing increases and two sectors seeing decreases. The Industrial sector saw the largest increase in retail sales from last November, up 1.7%, followed by the Transportation sector, up 1.0%. The Residential sector saw the largest decrease in retail sales from last November, down 2.5%, followed by the Commercial sector, down 0.5%.

Retail sales

• Percent change
• Per capita
• MWh

Twenty states saw an increase in retail sales volume in November 2024 compared to November 2023. New Mexico had the highest percent year over year increase in retail sales, up 14.2%, followed by Louisiana, up 12.9%, and Colorado, up 8.4%. Thirty states and the District of Columbia saw a decrease in retail sales volume compared to last year. Maine had the highest percent year over year decrease, down 11.2%, followed by the District of Columbia, down 10.1%, and Vermont, down 9.1%.

• Change from 2023
• Change from normal

Thirty-six states saw a decrease in HDDs compared to last November. In the contiguous US, Louisiana had the highest percent year over year decrease, down 50%, followed by Mississippi, down 43%, and Texas, down 41%. Twelve states and the District of Columbia saw an increase in HDDs from last November. In the contiguous US, Arizona had the highest percent year over year increase, up 67%, followed by California, up 44%, and Nevada, up 18%. The states east of the Rocky Mountains saw a warmer-than-normal November and thus a lower-than-normal number of HDDs, and the states west of the Rocky Mountains saw a cooler-than-normal November and thus a higher-than-normal number of HDDs.