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Electricity Monthly Update

With Data for November 2014  |  Release Date: Jan. 26, 2015  |  Next Release Date: Feb. 24, 2015

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End Use: November 2014


Retail rates/prices and consumption

In this section, we look at what electricity costs and how much is purchased. Charges for retail electric service are based primarily on rates approved by state regulators. However, a number of states have allowed retail marketers to compete to serve customers and these competitive retail suppliers offer electricity at a market-based price.

EIA does not directly collect retail electricity rates or prices. However, using data collected on retail sales revenues and volumes, we calculate average retail revenues per kWh as a proxy for retail rates and prices. Retail sales volumes are presented as a proxy for end-use electricity consumption.

Average revenue per kWh by state



November was the 24th straight month of year-over-year total average revenue per kilowatthour increases. 41 states were higher, with just 9 states and the District of Columbia down for the month compared to last year. Illinois had the largest increase, up nearly 14% in November, and ten states, mostly east of the Mississippi River, were up between 5%-10%. Iowa, Hawaii and Louisiana had the largest average revenue per kilowatthour decreases, with each down 6-7% from last November.

Total average revenues per kilowatthour were 10.15 cents in November, 3.3% higher than last year. The three major sectors were all up for the month. The commercial sector saw the largest increase, up 4.2% to 10.55 cents, followed by the residential sector, up 3.1% to 12.46 cents and the industrial sector, up 1.2% to 6.67 cents.

Total retail sales volumes totaled 282,002 GWh, which was up 0.9% from last November. All sectors had year-over-year increases, with the transportation sector, though small, up 13.4%.

Retail sales



November electric industry retail sales were higher across much of the country this year as many states experienced unusually cold weather. Ten states in the Midwest and Southeast had a top-5 coldest November on record and increases in retail sales volumes were centered in those regions. The state with the largest increase, however, was North Dakota, whose retail sales volume changes have been largely impervious to weather conditions as of late due to increases in oil and gas activities in the state (though this could change given recent developments in world oil markets). It led the 34 states and the District of Columbia that were higher with an 8.2% increase. West Virginia and Louisiana were the other states with retail sales increases greater than 5%.


Heating degree days (HDDs) were higher across the vast majority of states as November weather was much colder than normal. Alabama, South Dakota, Louisiana, Minnesota, Georgia, Mississippi and Wisconsin all had HDD increases greater than 15%. Twenty-five states from North Dakota to Louisiana and Pennsylvania to Georgia had more than 100 HDDs than normal (increases of 11%-57% depending on the state).

Only a few states in the Northeast and Southwest had lower levels of HDDs than one year ago. California had the largest drop, down 17%, followed by Alaska, down 15%, and the District of Columbia, down over 7%. Nevada, New York and four New England states were the only other states with lower HDDs than a year ago.

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