This figure shows a portion of the information that was published on the Public Utility of Ohio website for the Apples to Apples comparison for residential customers.

• As markets become increasingly deregulated, consumer choice increases and market and price risk shifts to these consumers. The degree of protection for consumers under some of the programs being offered may vary and not be entirely clear.

• Information programs are important to help customers recognize and analyze the trade-offs between cost minimization and price stability for themselves.

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